There seem to be three broad approaches to online reputation management.
1) Ignore it. It’s all too complicated and scary
2) Pay someone to smother the bad reviews and comments with positive spam
3) Deal with the real issues behind the bad reviews or negative comments
Had a great Skype IM chat with ORM expert Nancy Williams from Tiger Two this morning that reminded me that we’re firmly coming from the third position – and so is she.
Our aim is to bring together useful stuff to help you make sense of this important aspect of your business. We’re not here to sell you baffling boxed techno-solutions or confuse you with twittering buzzing or digging.
We’re here to discuss this ‘ORM’ thing in tangible terms so that you’re better informed and better able to develop your business in the light of what the feedback from the web is showing you.
