We’re just in the process of designing this blog as ‘mu:kau’s new site. This part of our business is about the critical area of ‘online reputation management’ – with a special focus on how we handle feedback in the permanent visibility of the internet.
We’ll be talking about all kinds of issues in this blog – and we’ll be aiming to do it from the point of view of ordinary business owners. This is about online reputation management for the non-technical business community. It’s about raising awareness of the opportunities and threats and offering advice and resources for how to make the most of them.
The reality is that more and more people are relying on online peer-review to make their buying decisions at the same time that more and more people are publishing their experiences of your business online.
Add to that a credit crunch and there’s never been a better time to monitor – and respond constructively – to what your customers are saying about you than now.
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