'mu:kauBehaviour change consultants

There seem to be three broad approaches to online reputation management.

1) Ignore it. It’s all too complicated and scary

2) Pay someone to smother the bad reviews and comments with positive spam

3) Deal with the real issues behind the bad reviews or negative comments

Had a great Skype IM chat with ORM expert Nancy Williams from Tiger Two this morning that reminded me that we’re firmly coming from the third position – and so is she.

Our aim is to bring together useful stuff to help you make sense of this important aspect of your business. We’re not here to sell you baffling boxed techno-solutions or confuse you with twittering buzzing or digging.

We’re here to discuss this ‘ORM’ thing in tangible terms so that you’re better informed and better able to develop your business in the light of what the feedback from the web is showing you.

This is a Clare shot. She really gets those cats looking cute. Now the thing I’ve learned already about this template is that if the text of a post doesn’t extend BELOW the dimensions of the image, the footer bar at the bottom sits UNDERNEATH the image… which doesn’t look so great.

Consquently, I’ll keep writing and trying out the colour schemes for images for this blog! What I’ve seen so far is that grass / tree green works well, as does orangy brown. Now we’ve got some pink added there (from the cats’ noses)…

In my graphic design days, this would be a part of the ‘mood board’ process. Slapping up colours, textures and visual ideas to explore a mood / design / style.

And that’s JUST about enough text to push the footer bar into the right place.