We strongly believe that to understand and manage your online business’s online reputation, you need a critical approach to online social media – and that’s something that seems increasingly absent in today’s younger generation.
So far, none of the young people we’ve talked to about Facebook have expressed any concerns – or even opinions – about the ‘reputation’ they’re constructing through their Facebook activity. Equally worrying, perhaps, is that none of them has any views on the bigger social, political and cultural implications of the ’social media’ either. Given the current rumours of Microsoft’s interest in Facebook and economics involved, that’s astonishing.
As a business, you need to be more than just another ‘user’ of these media; you have to have a view in order to understand the threats and the opportunities.
Consequently, it’s refreshing to find this article by Cory Doctorow. It’s critical and incisive – and offers the kind of bigger-picture perspective on the social media that can help businesses understand, manage and plan their strategy towards them.
